Smart Publishing!!

Smart Publishing!!

smart publishing There is no magic through which content appears on any of the websites we see. Even at a bare minimal level, the content has to be first chalked out and then it has to be posted to a particular website in such a way it is displayed properly on any device, in any screen resolution. But, between the two steps, is an array of steps involving quality check and its correctness. Content has to be assessed by legal and compliance as well. Not only this, but at most of the times, high level editor or an entire editorial board has to ensure that content so drafted is in line with the style and factual information already present on the site.
From the above paragraph, it becomes evident that to get content on website is a cumbersome process, but then do we really have a solution??
Yes we do have!!!!! We can have the entire process flow to be centralized which will help us in augmenting accuracy levels of the content that is being aired on the website. It will also augment the brand consistency of our organization in real time. Above all, it represents a big opportunity through which we can share our knowledge among the intended audience who is keen on knowing what our recent accomplishments are.
Henceforth to come up with our own framework, there are various steps involved which are mentioned in the article.
Review present set of processes
At present, there may be either numerous processes or no process at all for getting the content on your website. Thereby, if we have to carve out smart and effective process for content publishing we have to-
1. Track all the individuals who at present are responsible for drafting the content for both internal and external websites of the organization.
2. Collate with them so that you get to know the present scheme of things in relation to approval and publishing process.
3. Authenticate the unveiled set of processes with all those involved in the entire publishing chain to assess whether their experience is in line with those responsible for creation of the content.
In alignment to the above process, efforts should be made to garner high level of information on process that your organization adheres to while publishing information for print. In case of print, generally more quality checks and formal sign offs are involved.
Carve out a basic framework
After accomplishing the stipulated set of information in the first process, it is better to have a collage of perspectives (involving individuals from different teams, department heads) on steps to publish the intended information set on multiple platforms.
Then get your web editorial team members and communication people to assess the various processes so involved as a group. Engage into a brainstorming session so as to uncover answers to questions such as need for involvement of legal persons in case of print communication but not in case of web publishing, different formats followed by different organizations in the same field in relation to web publishing and others.
After the above process, list out the communication goals for each of the team and each of the medium so involved. Then after, assess whether the teams are able to match up with their respective goals and also what they are doing right and where they are going wrong. The assessment should also include presence of publishing schedule, review time framework and others that you think are worthy of consideration. This process should be adhered in case of all the content.
Automating the process framework
It is always advised to have automated process in place for such frameworks as automated systems are less likely to bug and err. By having an automated process for the same, referred to as Content Management System (CMS), all the above lengthy and tiresome processes can be really time effective and error free. With the aid of content management system, organizational management can make sure that every press release or content being aired on the website has to pass through its originating business unit which will obviously comprise of a writer and a manager which will be then subsequently approved by corporate communications and legal personnel. Content Management System has the inbuilt capability to report to concerned persons via email that certain content has to be evaluated and many of them can permit reviewing, approving, editing, rejecting the content under consideration even directly through e-mails (business mailers).
This system is just superlative in terms that it allows even non-technical people to own their content and be responsible for every part of process which is involved in getting the content live on website and make it easily accessible on multiple platforms – Desktop, Tablet, Smartphones. Thus, it is just like the case that without knowing any nuances of technology, we are still able to make technology work wonders for us!!!!!

Managing a Complex Localization Project with a Great Ease!!

Managing a Complex Localization Project with a Great Ease!!

managing localization projects1 Marketing professionals spend several days to establish powerful company’s brand identity amongst public with the help of advanced and innovative marketing strategies. That ‘Public’ forms a group of local, regional as well as international audiences. Mushrooming global economy has opened new demographics and markets to cover untapped areas and sell products. This is where the importance of localization comes into the picture. Localization can enrich the scope of services to vast markets and helps the company to thrive globally. Most of the top companies already generate 50% of their revenues through the localized version of their products and services by forging relationships with global markets. Thus, it is coherent that producing vernacular products and services enable to go beyond the core domestic market; results in engaging markets rich in opportunities.

Creating variants of products and services for international markets can generate higher global revenues. However, localization management can be a complex process when it comes to global market and handling multiple projects simultaneously. This requires effective coordination and control. When we visualize the management of localization projects, we encounter various challenges:

  • How can we manage multiple vendors, their worksheet, and their payments that we hire for localization?
  • How can we maintain a transparency between clients, freelancers, vendors?
  • How can the localization team effectively cooperate with other departments?
  • How can localization managers better align the localization team with the overall business objectives of the company?

How can we harmonize and categorize the process?

A well-defined localization management process serves better management of tasks; simplified efforts; reduced production cost and time; quality output; robust relationship with clients. Localization management system is a tool that curtails all intricacies of the project by providing complete process flow and intuitive dashboard including project creation, project organization, new task scheduling, resource management, seamless communication, task tracking, time sheet management, vendor rate card generation and outsourcing payments.

Furthermore, with proper cooperation and coordination with clients and internal departments, localization management can enable the company to achieve both the production ROI as well as business ROI objectives. These would include enhancing international revenue and market share, satisfying global customers, improving global brand equity and brand recall, reducing relative support costs and positively affecting the company’s share price.

Webdunia is a place where language and technology comes together to unite its service spectrum. With an extensive expertise of Indian, Asian and European languages and technologies including Microsoft and Open Source, we produce custom solutions depending on the client’s requirement.

Introduction to Agile Software Development

Introduction to Agile Software Development

agile sofware development With the advent of Internet, software development has become an integral part of almost every facet of business today. On the top of it, constantly growing competition and multifarious business processes are advocating IT firms gain rivalry advantage by squeezing delivery timeline. IT firms are thus progressively seeking ways to become more responsive in their methodology and requirements.

Building software is as similar as creating an art work; requires intense creativity in design and plenty of craftsmanship to get it ready. Therefore, myriad of resources are being assigned to the development of lucrative software. But allocation of eminent resources is not the end of the story, because companies yearn for maximizing their profit. And hence an effective allocation of these resources is necessary to minimize costs. The quality of the project often hampers due to a large gap between the way stakeholders communicate their requirements and the way system analytic comprehend them. So, the lack of robust communication is doomed to project failure. This can only be accomplished by defining a process model that ensure every member associated with the project,  from management to engineers to customers, understands the expectation of the workflow; which  in turn results in quality product.

Previously, software development was mainly followed by Waterfall model. Waterfall model is a sequential software development process, starts at the top and drops in linear fashion until it is done. The model is based on rigorous-prediction approach, entails explicit understanding and requirements of the final product at the initial stage only. But there were a number of challenges and limitations associated with the model, like:

  • It is difficult to meticulously articulate customer needs
  • Lack of client interaction at every stage of the development process
  • Any change in the requirement is not welcomed, hence affects the quality of the final product
  • No provision is set for revisions
  • High amount of risks and uncertainty is associated due to model’s predictive approach

Over the traditional waterfall model, agile methodology delivers higher value, visibility, and adaptability in the life cycle, significantly reduce the project risk and enhance productivity.

Agile software development is still a new framework aspired to rapid delivery of the business software by meeting changing customer requirements during the production. The model involves multiple iterative development and continuous feedback from all stakeholders throughout the development cycle to improve the final output.  Agile processes provide very efficient models that narrow the gap between customer’s needs and the software approach. That’s the reason; the design is kept extremely flexible to incorporate any late change due to iterative implementation. There are multitude of advantages the model offers to optimize quality of the software product, these are:

  • Continuous inputs from customers to avoid any ambiguity and space for guesswork
  • Customer satisfaction by rapid, continuous delivery of software product
  • Constant team interaction across the development cycle to cohesively evaluate the actual progress of the project
  • Regular adaption of changing circumstances
  • Facilitate last minute change that adds to the market advantage of the customer

Through a process of incessant planning and feedback during the project life cycle  agile efficiently manage all project requirements. Therefore, involvement of customers and team interaction is of utmost importance to accomplish the goal. Also, open design of model facilitates integration of any late changes in between the process. The methodology accelerates the delivery of initial business value and ensures that value is continuously optimized throughout the process. At long last, agile is a valuable approach to software development, results in a product that effectively address all the business and customer needs.

“Continuous client interaction adds significant advantage in the software development”. Webdunia employ agile methodologies in delivering comprehensive software services to make client’s software product more proficient and competitive.

Is the Offshore Outsourcing Right Choice?

Is the Offshore Outsourcing Right Choice?

offshore outsourcing “Embrace the latest technology or else you will be left alone”, is the only mantra to prosper in today’s rapidly changing scenario. It is indispensable for each entity to be competitive and hence evolutionary in nature by focusing on core operations and adopting global strategy. Same goes with the IT industry as well. Dynamic business environment, growing intricacies, and heightened competitions are obstructing organization to intend on core business responsibilities. This eventually results in loss of market share and hampers brand identity. Hence, it is necessary for IT industry to think for a smarter way of delivering higher business values to customers.  Organizations are looking forward to outsource some of their business components on account of reducing development cost and meeting the tight delivery deadlines.  Is the offshore outsourcing right choice?

Offshore outsourcing is an art of delegating a part of business process to an external party to reduce non-core functional areas and the external party performs all activities with same effectiveness as the company does. Offshore Outsourcing has emerged as most efficacious business strategy that facilitates organizations to streamline their core operations rather than focusing on technologies necessary to operate it. It has thus, become an imperative tool for companies to stay ahead smartly amidst rivals to achieve competitive advantage. Outsource Development Center (ODC) not only reflects splendid efforts and superb technical skills but also trust, compatibility, mutual respect and understanding between the service provider and the client, upon which the success of offshore development center depends.

With the varied advantages ranging from low cost labor, improved quality to product and service innovation, ODC Model has become a spectacular model and favored by many of the software development companies today.  It enables a company to reap more performance benefits through virtual means. This approach to offshore outsourcing is appropriate for projects of high complexity that often lend themselves to large-scale transformational outsourcing and serves following benefits:

  • Round the clock availability of skilled and experienced resources to generate 24×7 productivity by making the optimize use of the time-zone difference.
  • Outsourcing the supporting processes gives the organization plenty of time to reinforce their primary business process.
  • Recruitment and operational costs can be curtailed to a considerable degree as offshore outsourcing evades the need to hire professionals in-house.
  • Business risk can be shared and managed effectively by outsourcing certain components of your business process to the outsourced vendor.
  • Fully transparent and candid operations enable the organization to keep the continuous track of projects schedules, costs incurred, risk involved and timely resolution of issues during the process.
  • Offshore outsourcing leverages an organization with the latest technology, special software engineering skills and modern equipment; in turn augmenting software product development.

Consequently, to earn the complete advantage of offshore outsourcing strategy, it is essential for an organization to plan a long-term association in the form of ODC. By implementing a long-term engagement approach, organizations can reduce development cost over a long period of time, which is important in terms of aligning the company business goals. For an instance, change management, infrastructure and manpower, project management, training and induction costs will steadily keep plunging over a long period of time. Offshore outsourcing is a high-rise, high-risk initiative, success of which resides in managing meaningful relationship. As the relationship reaps, service provider continues to introduce new techniques to enhance productivity in an ODC and hence competences consistently go up and cost of managing ODC goes down.

Webdunia is a hub for offshore outsourcing operations, delivering comprehensive advantage of ODC model to meet various project requirements, output consistency, and ROI enhancement. .

Broadening Ways to Engage with Wider Audience

Broadening Ways to Engage with Wider Audience

broadning way Advertising, a fast-moving, ever–changing industry, has come a long way today. More and more new medium is being explored every day to make a successful ad campaign. Earlier, ads have long been a part of print publications and electronic mediums, but now they indispensably have the same role in online periodicals and publications.

In recent years, internet has become a popular mode of communication. As a new media platform, internet has experienced remarkable growth since its inception. In the span of 30 years it has claimed a projected total of 2.5 billion users or 34% of the total world population as of Mid-2012 (source: http://www.internetworldstats.com/emarketing.htm). Owing to increased availability of high speed internet connections, the demand for online advertising has skyrocketed and has replaced traditional advertising mediums such as magazines, newspaper, radio and televisions.

The online advertising market is experiencing continuous, significant growth every year. Although the concept of online advertising is still fairly new, it has become an attractive communication vehicle for businesses to converse with their potential customers where offline media can’t reach. Another factor in the growth of online advertising is lower cost when compared to television. Now days, companies are allocating a significant portion of their marketing budget for online advertising over traditional advertising. According to Interactive Advertising Bureau (IAB), the online advertising market has enjoyed growth of $ 17 billion in the first half of 2012, representing a 14% increase year-over-year.

In a linguistically diverse country like India, a message can be misinterpreted due to choice of languages and affect the overall purpose of the communication. To eradicate message ambiguity, online adverting leverages a brand with customized message in any desired local language at reduced time, cost, and effort required to reach consumers following different religion and speaking different languages. It also gives liberty of modification in message text, size or color anytime you want to; something which is not possible in the case of traditional advertising.

Online advertising assimilates major features of traditional advertising such as the visual impact of TV and the parallel delivery of an ad with content a user is searching for, like billboard. Enabling the dual benefit of being generally more efficient and effective compared to other media channels, it is of great importance for any online business to embark in every avenue. It offers multitude of vantages like wider coverage, affordability, faster reach, easy conversion tracking, etc. to the business which help the business to earn higher revenues. Internet advertising not only helps capture maximum audience but also broadens the exposure. Eventually, internet as a medium of advertising today undoubtedly is one of the best mediums for brand promotion and advertising.

Without advertising, it is difficult for you to establish a name and a voice for your business. Webdunia enables you create a powerful presence of your brand in the expanded markets and communicate with potential audiences in 7 Indian languages via our web portals.

Different Ways to Generate Online Traffic

Different Ways to Generate Online Traffic

generate online traffic1 Search Engine Optimization (SEO), it’s a fancy term which describes how your website material should be formatted to the internet to make it available easily. SEO can be applied to content, blogs, images and even coding that contains Meta tags. SEO has always been a major issue in structuring your web page and need to be done in the most effective way to enhance ranking of your web page. You may wonder why SEO is required. But what it would be like if you have great website, but your customers are unable to find it easily. Having a good website is not enough, it is necessary to get listed in top on search engines. SEO brings potential clients to your website. It will further help you to transform visitors into buyers, for your products/services as they have entered keywords that are related to your business in the search engines text-box.

Compare it with any marketing strategy like banner adverts, text link advertising, contextual advertising, or social media, SEO can always generate better quality traffic. However, you’d need minimum investments compared to those strategies for traffic building.

SEO is the most powerful way to get traffic for free; you only need time and effort for you site optimization. SEO is not so difficult task to perform; here are some ways to generate traffic for your site.

Ranking in Search Engine

Search Enginesare the major way of getting traffic. Usually SEO efforts are directed towards achieving top rank in Google. However, in addition, there are also other search engines that might be of interest to you. In fact, some of these search engines might prove a better option than Google. If these search engines are used by your target audience, they will be more efficient and it is worth to spend some time optimizing for them. It simply means that SEO professionals need to take into account the algorithms of other engines as well.

Yahoo: In the wee days of internet Yahoo! Was the most popular search engine. And it is estimated that still 20-25% of search are conducted on yahoo.

MSN: Another major search engine in the market is MSN, it holds about 10-15% of searches. However, if you rank well in MSN, there is no guarantee that you’ll do the same in Google. So, when you optimize for MSN, keep an eye on your Google ranking as well. It’s no good to top MSN and be nowhere in Google.

It’s not easy to optimize all search engines at the same time.The algorithm of yahoo is opposite to the Google algorithm because pages that ranked high in Google did not do so well in Yahoo! and vice versa. Therefore an attempt to optimize rank to both search engines may lead towhack out of the top of both of them.

Facebook: Apart from being in touch with your friends, Facebook can be used for business purpose.You can promote your products and services to attain new clients. As compared to other social networking sites, Facebook has more popularity and offers you better opportunity to generate traffic.

Facebook keeps on changing; therefore it’s really hard to follow all the possibilities. Even if you try the basics for Facebook, you will see considerable traffic increase.

Twitter: Twitter is simple and yet it is powerful. It is the most popular Web 2.0 channel, generates tons of traffic. Unlike most of the blogging sites, Twitter is micro blogging platform. You need to concise your message and use the space wisely.

Twitter is useful service you can take advantage of in order to increase your reach.

You Tube: YouTube is one of the most visited sites. YouTube offers great opportunity for promotional activities. You can post videos that appeal to large number of groups and if your video gets viral, they will promote it for you.

These are just a few ways to get traffic to your website, don’t take this as a promise that if you do everything right, Facebook, Twitter, or any other similar site will do traffic miracles for you.

Journey to Being Truly Social!!

Journey to Being Truly Social!!

being social1 Many organizations today seem to be focusing highly on social media and focus on deriving ROI from the same as well. But then such people have to have a basic understanding of the fact that social media is just a novel and a very powerful communication channel. That’s it!!!

An organization may be able to catch buyers through deploying social media but then buyers do not intend to familiarize with your organization, unless your organization is what we refer to as truly social. It is through being social that an organization can make successful sales both online as well as offline.

It is very difficult to come up with a truly social organization as it is much more than just deploying social media. Being social comes from the top management whereas deploying social media is on the wish list of marketer.

The big question in this case is what is it that makes a business ‘social’??

In my viewpoint, any business set up can then only be referred as social if it has the capability to engage all the associates to support and interact with one another, with the end users and with the market place so that trust can be build and value can be created out of the same. Being social can make any associate in your workforce to spell out what can make a positive difference and thus build trust within everyone involved in the process.

It has become quite evident now that most of today’s organizations see social media just as a support system for marketers who are entrusted with the obligation of making successful sales. If we analyze today and past businesses, then we come to realize the fact that today’s businesses are not at all social, despite a million of them proclaiming to be more social than ever.

Thus the point here is that being social and deploying social media for own benefit are entirely two different concepts. It is through being social that any organization can create value through high level of collaborations, innovation, customer engagement and other important aspect.

The real essence lies in the fact that how being social for a business comes from within the organization rather than outside the organization. Any business has to transform holistically so that it can cater effectively to the social needs and then only evolution of being truly social can happen.

To start with such a great and positive transformation, organization’s management has to commence the entire process by empowering each of the associates working with them. It cannot come just through individual motivation. It has to be through transformation of the overall communication culture that is prevalent in the organization via new technologies and practices that will eventually make the organization more transparent and open for participation. This will then lead to formation of what we refer to as a socially networked organization.

It is obvious that such a level of change which will make your business setup truly social has to be comprehensively backed by management directly as well as indirectly. For such changes not only formal leaders but also informal leaders in the organization need to take charge and ensure accomplishment of magnificent goal of being truly social organization. Leaders in the process have to act as catalysts and thereby have to lead by example so that the entire process of getting your organization a makeover becomes successful and fruitful in long term. Even change is happening should reflect from the way leaders and associates communicate within and outside the organization.

Once the above task is accomplished, rest of the tasks will simply follow the path naturally as organization has come up with novel mechanisms of social learning, sharing as well as collaborating.

Henceforth being social has the capability to affect and renovate every business activity right from strategy formulation and management to core business processes and their execution as well.

In the end, I can only say that ‘Being Social’ is entirely different from deploying social media to your benefit.